One of the main challenges facing artists, particularly emerging artists, is the problem of exposure. It is vital to get your work ‘out there’, to get it seen, noticed. No matter how innovative the art, or how beautiful the design, no one is going to be able to appreciate it if they can’t see it.

Artists have many ways of trying to ensure that their work is visible enough to get noticed. Participation in exhibitions is, of course, one of the most obvious and important. Art fairs, too, both local and international, can be valuable places to appear, and profiles, interviews or comments in newspapers or magazines can also contribute to building an artist’s image.